Jyotika Dilaik, affectionately called “Naina” by her family, is a 31-year-old YouTuber, vlogger, and social media influencer from Shimla, Himachal Pradesh. Known as the younger sister of TV star Rubina Dilaik, Jyotika has carved her own path in the digital world with her relatable videos and vibrant personality. From sharing Himachali recipes to travel vlogs, she’s won hearts with her down-to-earth charm. But how did this small-town girl become a content creation sensation? Let’s dive into her story!
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Jyotika Dilaik Stats Table |
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|---|---|
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Full Name |
Jyotika Dilaik |
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Date of Birth |
July 23, 1994 |
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Age (2025) |
31 years |
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Hometown |
Shimla, Himachal Pradesh |
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Height |
5 feet 4 inches (162 cm) |
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Profession |
YouTuber, Blogger, Influencer |
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Notable Appearance |
Bigg Boss 14 (Guest, 2020) |
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Spouse |
Rajat Sharma (m. 2023) |
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Children |
None |
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Estimated Net Worth |
₹2–5 crore (unverified) |
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Social Media |
Instagram: @jyotikadilaik (401K followers); YouTube: @JyotikaDilaik (914K subscribers) |
Early Life: Growing Up in the Hills of Shimla
Born on July 23, 1994, Jyotika Dilaik grew up in the serene hills of Shimla, where the mountains sparked her love for nature and adventure. Her father, Gopal Dilaik, a writer of Hindi books, and her mother, Shakuntala Dilaik, a homemaker, fostered a creative and supportive home. As the youngest of three sisters—Rubina and Rohini Dilaik—Jyotika was the family’s bundle of joy, nicknamed Naina for her sparkling eyes.
She attended Loreto Convent Tara Hall for schooling and later pursued a B.Tech in Food Science and Technology at Shoolini University, Solan. During college, she spent a semester in South Korea on a scholarship, a trip that broadened her horizons and ignited her passion for storytelling. “I fell in love with capturing moments,” she once shared, hinting at her future as a vlogger.
The Pivot: From Civil Services to YouTube Stardom
Jyotika initially dreamed of becoming a civil servant, even joining a coaching institute in Chandigarh to prepare for UPSC exams. But life had other plans. The 2020 COVID-19 lockdown brought her back to Shimla, where she rediscovered her creative side. “I was stuck at home, so I grabbed my phone and started filming,” she recalled. That’s when her YouTube channel, Jyotika Dilaik Official, was born.
Her first video, a Plum Jam recipe posted on June 28, 2020, racked up over 243K views. Her authentic vibe and love for Himachali culture—think Siddu recipes and snowy Shimla vlogs—struck a chord. By 2025, her channel boasts over 914K subscribers, with hits like “Himachal Traditional Food: Siddu Recipe” (1.8M views). Industry expert Neha Gupta says, “Jyotika’s success lies in her authenticity. She’s like your best friend sharing life’s little joys.”
Table: Jyotika Dilaik’s YouTube Milestones
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Milestone |
Date |
Details |
|---|---|---|
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Channel Launch |
June 2020 |
First video: Plum Jam recipe |
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Silver Play Button |
December 2020 |
Awarded for 100K subscribers |
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Subscriber Count (2025) |
January 2025 |
914K subscribers |
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Most-Viewed Video |
2021 |
“Siddu Recipe” (1.8M views) |
Bigg Boss Boost: A Spotlight Moment
Jyotika Dilaik’s age was 26 when she stepped into the national spotlight on Bigg Boss 14 in 2020. As a guest, she entered the house to support her sister Rubina Dilaik, who won the season. Jyotika’s calm demeanor during a tense moment—when Rubina and her husband Abhinav Shukla faced divorce rumors—won fans over. “Our family was shocked,” she said, addressing the drama, but her positivity shone through.
Her appearance wasn’t just a cameo; it amplified her digital presence. Fans loved her bond with Rubina, and her YouTube channel saw a surge in subscribers post-show. Media analyst Priya Menon notes, “Jyotika’s Bigg Boss stint was a turning point. It gave her credibility beyond being ‘Rubina’s sister.’”
Love Story: Jyotika and Rajat Sharma
Jyotika’s heart belongs to Rajat Sharma, a fellow YouTuber and her college senior. Their love story is straight out of a rom-com. They met through a mutual friend, and Rajat confessed his feelings during a group trip. Jyotika, ever cautious, didn’t reciprocate until her semester in South Korea, where she realized she was smitten. “Distance made my heart grow fonder,” she laughed in a vlog.
The couple got engaged in 2021, with Jyotika wearing Rubina’s lavender lehenga, and tied the knot on March 9, 2023, at Woodville Palace Hotel in Shimla. Their joint YouTube channel, Jyotika and Rajat, showcases their adventures, from trekking in Himachal to cooking together. Fans adore their chemistry, making them a digital power couple.
Table: Jyotika and Rajat’s Relationship Timeline
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Event |
Year |
Details |
|---|---|---|
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First Meeting |
~2015 |
Met through a mutual friend in college |
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Engagement |
2021 |
Wore Rubina’s lavender lehenga |
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Marriage |
March 2023 |
Grand ceremony in Shimla |
Career Highlights: Jyotika’s Top 5 Achievements
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YouTube Breakthrough (2020): Launched her channel during the lockdown, gaining 679K subscribers by December 2021.
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Bigg Boss 14 Appearance (2020): Her guest stint boosted her fame and showcased her family loyalty.
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Silver Play Button (2020): Earned for hitting 100K subscribers, a milestone celebrated with fans.
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Brand Collaborations: Partnered with brands like Zara and Globaldesi, cementing her influencer status.
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Himachali Culture Advocate: Promotes local traditions through vlogs, like her viral Siddu recipe video.
Net Worth: How Much Is Jyotika Dilaik Worth?
Jyotika Dilaik’s net worth is estimated at ₹2–5 crore in 2025, though this figure is unverified. Her income flows from YouTube ad revenue, brand endorsements, and sponsorships in lifestyle, fashion, and beauty niches. Reports suggest she earns ₹3–5 lakh monthly from social media alone, with additional revenue from collaborations with Rajat.
Table: Jyotika Dilaik’s Income Sources
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Source |
Estimated Contribution |
Notes |
|---|---|---|
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YouTube Revenue |
50% |
Ads and sponsorships |
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Brand Endorsements |
30% |
Partnerships with Zara, Globaldesi |
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Social Media Collaborations |
20% |
Instagram and joint vlogs with Rajat |
Controversies: Navigating the Spotlight
Jyotika Dilaik’s age was 26 during her Bigg Boss 14 appearance, which sparked minor controversy when she addressed Rubina and Abhinav’s divorce rumors. Some viewers criticized her for airing family matters, but Jyotika stood firm, saying, “I was there to support my sister.” Her transparency won more fans than critics.
Additionally, her rapid rise as an influencer led to online debates about “nepotism” due to her sister’s fame. Jyotika brushed it off, stating, “I work hard for every subscriber.” Her grounded attitude has kept controversies minimal, though she occasionally faces trolling over her fashion choices or brand promotions.
Social Media Presence: A Digital Dynamo
Jyotika shines on Instagram (@jyotikadilaik, 401K followers) and YouTube (@JyotikaDilaik, 914K subscribers), sharing everything from travel diaries to skincare tips. Her 2025 Instagram post featuring a Kishore Kumar song went viral, showcasing her love for retro vibes. She also has 43.5K followers on X, where her witty banter keeps fans engaged.
Expert Insight: Digital strategist Ankit Sharma says, “Jyotika’s content is a masterclass in relatability. Her Himachali roots and genuine vibe set her apart in a crowded influencer space.”
What’s Next for Jyotika Dilaik?
In 2025, Jyotika is expanding her brand with new travel vlogs and potential TV appearances. Rumors suggest a lifestyle show collaboration with Rajat, though nothing’s confirmed. She’s also teased a “big project” on Instagram, hinting at a possible book or wellness brand inspired by her Himachali roots.
Conclusion: Jyotika Dilaik’s Inspiring Journey
At 31, Jyotika Dilaik’s age is just a number—her energy, creativity, and passion define her. From a UPSC aspirant to a YouTube star, she’s turned her love for storytelling into a thriving career. Her Bigg Boss moment, viral vlogs, and heartwarming marriage to Rajat Sharma show she’s more than “Rubina’s sister.” With a growing net worth and a loyal fanbase, Jyotika’s future is as bright as Shimla’s snowy peaks. Keep watching—she’s got big plans!
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Nicholai Sachdev Bio, 5 Bold Career Highlights & Net Worth (2025)
FAQs
1. What is Jyotika Dilaik’s age in 2025?
Jyotika Dilaik is 31 years old, born on July 23, 1994, in Shimla, Himachal Pradesh.
2. Who is Jyotika Dilaik married to?
She is married to Rajat Sharma, a YouTuber and content creator, since March 9, 2023.
3. What is Jyotika Dilaik’s net worth?
Her estimated net worth is ₹2–5 crore, based on YouTube revenue and brand endorsements (unverified).
4. Why is Jyotika Dilaik famous?
She’s known for her YouTube vlogs, Bigg Boss 14 appearance, and being Rubina Dilaik’s sister.
5. What is Jyotika Dilaik’s educational background?
She holds a B.Tech in Food Science and Technology from Shoolini University, Solan.
6. Has Jyotika Dilaik faced any controversies?
Minor controversies include Bigg Boss family drama and nepotism debates, but she’s handled them gracefully.
